New & Enhanced Business Partner Benefits for SY2026-27
Check out your upgraded benefits!
At MASA, we are committed to creating meaningful opportunities for our Business Partners to connect with Minnesota school leaders, build relationships, and better understand the challenges and opportunities facing school districts.
For the 2026-27 school year, we’ve expanded several partnership benefits and introduced new engagement opportunities designed to provide greater visibility, stronger insights, and more valuable connections.
At a Glance: What’s New for SY2026-27?
A quick summary of the new and enhanced benefits available for the 2026-27 school year.
• Quick Fire Industry Showcase
• District Leadership Trends & Insights Portfolio
• Sponsored Email Promotions
• MASA Business Partner Badge
• Expanded Newsletter Advertising Benefits
• Increased Exhibit Discounts
• Enhanced Conference Recognition
New Benefits
District Leadership Trends & Insights Report
Gain access to aggregated statewide insights regarding district priorities, budget outlooks, operational challenges, and emerging trends impacting Minnesota schools.
- Premier, Executive, Leader, and Fellow Partners receive free access.
View what's included in the District Leadership Trends & Insights Report →
Sponsored Email Promotions
Reach Minnesota school leaders through a dedicated, MASA-managed sponsored email communication delivered through MASA’s trusted communication channels.
- Premier Partners receive one complimentary sponsored email promotion annually.
- Executive Partners receive one complimentary sponsored email promotion annually.
- Leader Partners receive one complimentary sponsored email promotion annually.
- Fellow and Key Partners may be eligible for future add-on opportunities, subject to availability.
Learn about Sponsored Email Promotions & content guidelines →
MASA Business Partner Badge
Showcase your organization’s partnership with MASA through the use of the official annual MASA Business Partner badge.
- Premier Partners receive authorized badge usage.
- Executive Partners receive authorized badge usage.
- Leader Partners receive authorized badge usage.
View badge usage guidelines & download resources →
Quick Fire Industry Showcase Pilot
MASA plans to pilot a series of virtual Quick Fire Industry Showcases during the 2026-27 year. Business Partners may have opportunities to participate in these member-focused sessions, which are designed to connect school leaders with emerging ideas, solutions, and industry insights. Participation details and eligibility will be announced as the pilot is developed.
Learn how Quick Fire Industry Showcases work →
NOTE: Quick Fire Info Page Link will be removed before this page is published/promoted to partners!
Enhanced Benefits
Expanded Newsletter Advertising Benefits
- Leader Partners now receive complimentary ad placement in three newsletters (previously two).
- Fellow Partners now receive complimentary ad placement in three newsletters (previously two) and now receive a complimentary website URL link within those advertisements.
- Key Partners now receive a complimentary URL link with newsletter advertisements.
- Friend Partners now receive a complimentary URL link with newsletter advertisements.
Increased Exhibit Space Discounts
- Executive Partners now receive a 50% discount on exhibit space at both the MASA Spring and Fall Conferences (previously 25%).
- Fellow Partners now receive a 25% discount on exhibit space at both conferences (previously 15%).
Enhanced Conference Recognition
- Premier Partners now receive individual company recognition during general sessions, enhanced placement in pre-session slide presentations, and customized messaging highlighting their booth location and services.
- Executive, Leader, Fellow, and Key Partners now receive logo recognition on pre-general session conference slides.
- Friend Partners now receive company name recognition on pre-general session conference slides.
Member Directory Access Changes
To better align directory access with partnership investment levels, full downloadable directory access is now only available to Key Partners and above.
- Premier, Executive, Leader, Fellow, and Key Partners receive full downloadable directory access + web directory access.
- Friend Partners receive access to only MASA’s online member directory (spreadsheet download not available).