Crisis Communication Services

Crisis Communications Resources for MASA Members Click Here!

Members of MASA have access to 24/7/365 urgent and crisis communication services.

This service, available at no extra cost through our partnership with the Donovan Group, gives our members direct, unlimited access to experienced professionals—with no usage limits, no fees, no delays.

When you reach out, you are quickly connected to a Donovan Group team member who provides real-time counsel and develops customized materials as needed, right away.

How to use the service:

To receive the assistance you need, please call (651) 615-8165 or email MNcrisis@Donovan-Group.com with your details. 

• An experienced school communication professional will guide you in managing communication about the issue.

• These services are included with your membership and are available at no extra charge. There is no limit to the number of times you can use the service. 

What’s Included in the Service

In addition to live guidance, you will also receive support for the following:

• Custom talking points

• Parent letters and news releases

• Social media content and posts

• Any other written communication as needed

When To Use This Service

If an issue could affect trust, safety, or public perception, this service is available to help you communicate quickly, accurately, and confidently. Here are just a few examples:

• Classroom incidents or student disruptions that may generate questions, rumors, or concern among families and the community

• Arrest, resignation, suspension, or termination of a staff member

• Death of a student, staff member, or member of the school community

• School bus accidents or transportation-related incidents

• Reports of natural gas odors, environmental concerns, or other safety issues near school property

• Law enforcement activity or investigations near school grounds that impact school operations or outdoor activities

• Physical altercations or other significant student behavior incidents

• Threats made against the school, students, or staff, including those discovered online or through social media

• Misinformation, rumors, or negative narratives circulating online about the district or school

• Bomb threats or other threats to school facilities

• Cybersecurity incidents, including cyberattacks, ransomware events, or data breaches

• Deepfake content, impersonation attempts, or manipulated media involving district employees or students

• Disruptive or confrontational behavior by parents, guardians, or community members at school events

• Weapons discovered on campus or brought to school by students

Are you dealing with a crisis or complex situation right now? 

Please call (651) 615-8165 or email MNcrisis@Donovan-Group.com.