Sponsored Email Promotions & Advertorials
Share Valuable Insights with Minnesota School Leaders
Sponsored Email Promotions provide eligible MASA Business Partners with the opportunity to share educational resources, research, case studies, thought leadership, and professional learning opportunities directly with Minnesota school leaders through MASA’s trusted communication channels.
Unlike traditional advertising, Sponsored Email Promotions are designed to deliver relevant, informative content that supports district leaders while maintaining the quality and integrity of MASA communications.
What Is a Sponsored Email Promotion?
A Sponsored Email Promotion is a dedicated email distributed through MASA’s email platform on behalf of an eligible Business Partner.
These communications are separate from MASA’s regular eUpdates and newsletters, providing a focused opportunity to share:
- Research reports and white papers
- Case studies and success stories
- Best practice guides and toolkits
- Webinar and event invitations
- Legislative or policy insights
- Industry trends and thought leadership
- Educational resources relevant to district leaders
All Sponsored Email Promotions are reviewed and approved by MASA prior to distribution.
Why Participate?
Reach a Highly Relevant Audience
Connect directly with Minnesota school leaders and district-level decision-makers through MASA’s established communication channels.
Build Thought Leadership
Position your organization as a trusted resource by sharing valuable insights and practical information.
Increase Visibility
Highlight solutions, resources, and expertise that support the work of Minnesota school districts.
Benefit from MASA’s Trusted Platform
Communications are distributed through MASA’s email system, helping ensure consistency, professionalism, and credibility.
What’s Included?
A Sponsored Email Promotion may include:
- Custom headline and messaging
- Company logo and branding
- Images or supporting graphics
- Links to resources, events, reports, or landing pages
- Clear calls-to-action
Messages may be distributed to:
- All MASA members
- Specific audience segments
- Eligible component groups, when appropriate
Scheduling is coordinated by MASA based on availability and communication priorities.
Content Standards
To maintain member trust and provide meaningful value, Sponsored Email Promotions should prioritize educational and informational content.
Examples of preferred content include:
- Research findings
- Best practices
- Case studies
- Industry insights
- Professional learning opportunities
- Resource guides and toolkits
- Webinar invitations
Content that is excessively promotional or sales-focused may be declined or require revision.
MASA Editorial Review
MASA retains editorial oversight of all Sponsored Email Promotions.
MASA reserves the right to:
- Review and approve all content
- Request revisions
- Edit for clarity and consistency
- Decline content that does not align with member interests or professional standards
This process helps maintain the integrity and effectiveness of MASA communications.
Sponsorship Identification
All Sponsored Email Promotions are clearly identified as sponsored content.
Messages include disclosure language indicating that the communication is a sponsored message and does not constitute endorsement by MASA.
This transparency helps protect member trust while providing meaningful opportunities for partner engagement.
Who Receives This Benefit?
Included Benefit
The following Business Partner levels receive one complimentary Sponsored Email Promotion annually:
- Premier Partner
- Executive Partner
- Leader Partner
Future Add-On Opportunities
MASA may offer additional Sponsored Email Promotion opportunities to eligible Business Partners, subject to availability and program capacity.
Frequently Asked Questions
Is this a list rental?
No. MASA does not provide access to member email lists. All communications are distributed through MASA’s email platform.
Will I receive member email addresses?
No. Member contact information is not shared through this program.
Can I send promotional content?
Yes, but content should provide educational value and be relevant to the interests and responsibilities of school leaders.
How far in advance should content be submitted?
Partners should plan to submit final content and graphics at least 10 business days prior to their scheduled distribution date.
Does MASA approve all content?
Yes. All Sponsored Email Promotions are reviewed prior to distribution.
Connect with Minnesota School Leaders Through Trusted Communication
Sponsored Email Promotions provide Business Partners with a unique opportunity to share expertise, resources, and insights with school leaders across Minnesota through MASA’s established communication channels.
Questions about Sponsored Email Promotions? Contact Dave Christians at dave.christians@mnasa.org.