Sponsorship Opportunities
Our sponsorship program offers a range of benefits and opportunities for organizations to showcase their support for education leadership in Minnesota.
Benefits of Sponsorship
- Brand Awareness and Visibility: Enhance your organization's brand visibility and awareness among Minnesota superintendents and district-level administration leaders. Your logo and sponsorship recognition will be frequently seen by our members and event participants:
- MASA’s membership consists of more than 1,000 members (more than 660 active members + 170 retirees + 170 business partners)
- Two major annual conferences! | Nearly 300 members in attendance at each conference
- More than 3,500 social media channel followers
- Positive Brand Associations: MASA has 118 years of history with Minnesota’s public schools! Sponsors can gain positive brand associations from our long-standing history, leveraging the trust and credibility that the association has built among superintendents and administrators across the state.
- Networking Opportunities: Engage in real face-to-face connections with MASA members and key association leaders through sponsorship of events, conference activities, awards, and workshops.
- Community Engagement: Demonstrate your commitment to Minnesota’s public schools and the professional development of school leaders. Your sponsorship reduces event and programming costs, enabling MASA to invest more in future learning programs for our educational leaders.
Participation in the 2025-26 sponsorship program is first come, first serve. The online registration and payment will open on July 1 at 9 am Central time. Business Partners will be notified via email when registration is open.
As a commitment to our current sponsorship relationships, all sponsors from the 2024-25 school year were givin the first right of refusal for their specific items in the 2025-26 program.
If you have any questions about the business partner and sponsorship program please contact Dave Christians and Stephanie Kastanos.
Thank you for considering sponsoring with MASA!
View the sponsorship opportunities for 2025-26 below
*NEW* Spring Conference Evening @ Top Golf
$2,500 (Partner) / $3,500 (Non-Partner)
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3 guests invited
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Logo signage, verbal recognition, promotion in all event marketing (emails, social media)
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Relaxed setting, high-value networking
Award Sponsorships
$2,500 each (unless otherwise noted) | 1 sponsor per award
Includes branding, presentation opportunity, award plaque, press releases, and more.
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*NEW* Distinguished Service Award | Learn more
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*NEW* Outstanding Central Office Administrator (Greater MN) Metro) | Learn more
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*NEW* Outstanding Central Office Administrator (Metro Area) | Learn more
Claimed for 2025-26:
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Kay E. Jacobs Award (Current Sponsor: PMA Financial Network, LLC/MnTrust)
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Polaris Leadership Award (Current Sponsor: Ehlers, Inc.)
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Richard Green Scholars Award (Current Sponsor: Cuningham)
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Superintendent of the Year – $5,000 (Current Sponsor: ATSR)
Award Benefits:
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Logo on award webpage, plaque, session slides
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Mention in all promotions (website, e-news, press)
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Opportunity to introduce the recipient on stage
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Free conference registration for the awardee
*NEW* Keynote Speaker Sponsor – $5,000
4 Available | 1 per keynote general session (2 per conference)
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Recognition on slides, agenda, and in all emails/social posts
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90-second video ad opportunity
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High visibility to nearly 300 attendees per event
*NEW* MASA Board Dinner – $3,500
2 Sponsors Remaining! | Held during Fall Conference @ Great Lakes Aquarium
Current Sponsor: PFM Asset Management
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Invitation and agenda recognition
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Connect with 30 board leaders and influential region leaders in an unique setting
*NEW* Women’s Leadership Reception – $2,000
6 Available | Sponsorship Includes Speaker Coverage
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Sponsor table at Fall Reception
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In-room branding + gift bag contribution option
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Two sponsor reps invited
*NEW* Fall Conference Welcome Reception
Welcome Reception – $1,500 (All Business Partners) / $2,500 (Exhibitors & Non-Partners)
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On-site signage, verbal recognition, event app visibility
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Recognition in all conference promotions, member communications, social media
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Multiple reps invited
*NEW* Fall Conference Awards Luncheon
Awards Luncheon – $1,500 (All Business Partners) / $2,500 (Exhibitors & Non-Partners)
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On-site signage, verbal recognition, event app visibility
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Recognition in all conference promotions, member communications, social media
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Multiple reps invited
*NEW* Henton Headlines – $3,000/Quarter
4 Quarters | 12–14 Weeks Each
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Logo on all Henton Headlines posts (published weekly in the Thursday eUpdate)
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Weekly content slots (sponsored content w/ recognition)
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2 banner ads + placement on Dr. Henton’s profile
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250–300 unique views per post
Board Dinner @ the AASA National Conference – $4,500
Claimed for 2025-26 | Current Sponsor: PFM Asset Management
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Private dinner, invite/agenda recognition, 2 reps
Minnesota State Breakfast at the AASA NCE – $2,000
1 Sponsorship Spot Remaining!
Current Sponsors: Kraus-Anderson, InGensa, Inc., Audio Enhancement, Mammoth
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Hosted at AASA NCE; 5 sponsors
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80-90 guests, branding on all materials, recognition in member communications
Lanyards & Name Tags – $5,500 (fall and spring conference)
Claimed for 2025-26| Year-long, ongoing brand recognition at our two bi-annual statewide conferences
Current Sponsor: Nexus Solutions
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Logo printed on all name tag lanyards for both conferences
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On-slide and verbal recognition,
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Visibility to 500+ total attendees per conference
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Promotion in all event marketing (emails, social media)
Refreshment & Dessert Breaks – $1,000
6 for Fall, 6 for Spring | Sponsor a morning, afternoon, or dessert break
Current Sponsors: Kennedy & Graven, InGensa, Inc.
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Recognition in general sessions, signage at break tables
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Visibility in app and promotion in all event marketing (emails, social media)
Great Start Cohort + Finance Academy – $12,500
Claimed for 2025-26 | Year-long, ongoing brand recognition
Current Sponsor: Baker Tilly & Ehlers
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Branding on web + agendas
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Verbal shoutouts + short speaking opportunity
Aspiring Superintendents Academy – $50,000
Claimed for 2025-26 | Biennial cohort (pays annually)
Current Sponsor: Sourcewell
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Comprehensive brand exposure across MASA and education networks
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Intro remarks at cohort kick-off