​Session Facilitators
Don E. Lifto, Ph.D., School Election Strategies, 651-303-3721
Peter Leatherman, Morris Leatherman Company, 612-532-4675

​Agenda
8:30 – 8:45
Welcome, Introductions and Overview of Day
​
8:45 – 10:15
Module 1:  Why Referenda Fail: Research and Best Practices for Success – Don Lifto
Presentation Slides

10:15 – 10:25
Break
​
10:25 – 11:35
Module 2:  Voter File and Target Structure – Don Lifto
Presentation Slides

11:35 – 11:45
Q/A Morning Session

11:45 – 12:15
Lunch

12:15 – 1:00
Module 3:  Survey Methodology and Feasibility – Peter Leatherman
Presentation Slides

1:00 – 1:10
Break
​
1:10 – 1:50
Module 4:  Roles and Responsibilities Organizing the Campaign – Don Lifto
Presentation Slides

1:50 – 2:35
Module 5: Developing the District's Referendum Communications Plan – Jeff Dehler, DehlerPR
Presentation Slides

2:35 – 2:45
Break

2:45 – 3:30
Case Study of Successful Referendum
Superintendent Joey Page, Ed.D., Austin Public Schools
Presentation Slides

3:30 – 3:45
Q/A and wrap up​