Elevate your referendum planning with School Tax Elections: Planning for Success in the New Normal, a comprehensive workshop on January 27, 2025. This session focuses on systems and strategies, not just campaign tactics, helping school leaders develop a long-range plan for successful tax elections.
School Tax Elections: Planning for Success in the New Normal, is a workshop based on the book co-authored by Dr. Don Lifto and Barbara Nicol. The workshop’s content represents a marriage of research and successful practice, emphasizing systems and strategies rather than specific campaign tactics, allowing school administrators to elevate their thinking to a more comprehensive and long-range vision of referendum planning.
Don Lifto, School Election Strategies, and Peter Leatherman, Morris and Leatherman Company, have worked with hundreds of school districts running operating, bond, and technology elections from New Jersey to California. Lifto has had more than twenty articles on referendum planning published in national journals, including two co-authored with Bill Morris.
In addition to Lifto and Leatherman, the workshop will also feature presentations on referendum communications planning by Jeff Dehler, DehlerPR, and a successful case study from Dave Bernhardson, Superintendent of Inver Grove Heights Schools.
Based on past workshops, registering a district team is highly recommended to ensure a common understanding. Registration includes the program, materials, and one copy of School Tax Elections: Planning for Success in the New Normal, 3rd Edition, per team. Additional copies of the book for your team can be requested at $40 per copy by emailing [email protected].
Presenters:
Topic modules:
Registration Fees:
This session will not be recorded or offered virtually. Cancellations will incur a $75 fee, and no refunds are available after January 17, 2025. No shows will be billed.
Continuing Education Units (CEUs):
MASA has applied for 5.5 CEU clock hours for the completion of this workshop.
School Tax Elections: Planning for Success in the New Normal, is a workshop based on the book co-authored by Dr. Don Lifto and Barbara Nicol. The workshop’s content represents a marriage of research and successful practice, emphasizing systems and strategies rather than specific campaign tactics, allowing school administrators to elevate their thinking to a more comprehensive and long-range vision of referendum planning.
Don Lifto, School Election Strategies, and Peter Leatherman, Morris and Leatherman Company, have worked with hundreds of school districts running operating, bond, and technology elections from New Jersey to California. Lifto has had more than twenty articles on referendum planning published in national journals, including two co-authored with Bill Morris.
In addition to Lifto and Leatherman, the workshop will also feature presentations on referendum communications planning by Jeff Dehler, DehlerPR, and a successful case study from Dave Bernhardson, Superintendent of Inver Grove Heights Schools.
Based on past workshops, registering a district team is highly recommended to ensure a common understanding. Registration includes the program, materials, and one copy of School Tax Elections: Planning for Success in the New Normal, 3rd Edition, per team. Additional copies of the book for your team can be requested at $40 per copy by emailing [email protected].
Presenters:
- Dr. Don Lifto, School Election Strategies, co-author of School Tax Elections: Planning for Success in the New Normal
- Peter Leatherman, CEO, Morris and Leatherman Company
- Jeff Dehler, APR, DehlerPR
- Dave Bernhardson, Superintendent, Inver Grove Heights Schools
Topic modules:
- Understanding Why Referenda Fail: Research and Proven Best Practices
- Building a Voter File and Effective Targeting Strategies
- Conducting Surveys and Assessing Feasibility
- Defining Roles and Responsibilities for Campaign Organization
- Crafting a Comprehensive Referendum Communications Plan
- Case Study: Successful Referendum Strategies (Inver Grove Heights Schools) | November 2023 Operating Referendum Failed to November 2024 Operating Referendum Passed
Registration Fees:
- $175 for MASA members
- $150 for non-members joining as a team with an MASA member
- $200 for non-members without an MASA member
This session will not be recorded or offered virtually. Cancellations will incur a $75 fee, and no refunds are available after January 17, 2025. No shows will be billed.
Continuing Education Units (CEUs):
MASA has applied for 5.5 CEU clock hours for the completion of this workshop.