MASA/CESO Workshops

MASA Presentation Series
a Collaboration with CESO Communications
“Take Five” Communication Workshop Series
A series of five one-hour workshops designed to offer five key ideas that will make your school district’s communication efforts more effective. The workshops will be offered virtually and scheduled throughout May, 2021. Attend one, several or all. Workshops are presented without cost, but you must register.

Session 5

Thursday, May 27 • 12 noon to 1 pm

Always Start Inside: Five “Must Have” Tactics to Enhance Communication and Engagement with Your Staff
*presented by Bob Noyed, APR, Vice President, CESO Communications*

There is a foundational idea in school communication: if you have a dollar to spend on communication, spend 95 cents on internal communication. Communicating and connecting with staff members need to be critical components of every district’s communication efforts. A strong internal communication effort leads to better communication and engagement with other audiences. In this session, you will learn five tactics that are “must haves” for every district to create and maintain a strong internal communications effort.

PPT: Five “Must Have” Tactics to Enhance Communication and Engagement with Your Staff
Video Link

Session 4

Wednesday, May 26 • 12 noon to 1 pm

Amplify Their Voices: Five Ideas to Improve Engagement with Students, Staff, Parents, and Community
*presented by Susan Brott, APR, Senior Strategic Consultant, CESO Communications*

Listening to our stakeholders - internal and external - continues to be a critical component in maintaining calm in your district. The addition of listening to student voices can help to identify necessary changes to best meet student needs. In this session, you will learn five ideas to improve engagement with your community and to strengthen connections with internal and external stakeholders.

PPT: Five Ideas to Improve Engagement
Video Link

Session 3

Wednesday, May 19 • 12 noon to 1 pm

Deliver Meaningful Messages: Five Steps to Create Key Messages that Make Your Point
*presented by Bob Noyed, APR, Vice President, CESO Communications*

Words matter. Choosing the right words to make your point is the difference between effective communication and confused looks. Crafting the statements to deliver your message - both in print and oral communication - takes thought and strategy to avoid misunderstanding. In this session, you will learn five action steps to create messages that deliver powerful meaning.

PPT: Deliver Meaningful Messages
Video Link

Session 2

Tuesday, May 18 • 12 noon to 1 pm

Grab Their Attention: Five Ideas to Transform Your Website into a Powerful Marketing Tool
*presented by Coley Fehringer, Director of Communications Services, and Bob Noyed, APR, Vice President, CESO Communications*

Families have a growing number of learning options for their children. When shopping for learning options, many parents start at a district or school website, and if the website is not compelling, they move on. Well-designed, attractive, and compelling websites open the door of your district to families shopping for schools. In this session, you will learn five ideas to transform your website from an electronic bulletin board to a powerful marketing tool that can attract both students, families, and staff.

PPT: Grab Their Attention
Video Link

Session 1

Tuesday, May 11 • 12 noon to 1 pm

We Need More Students: Five Action Steps for Creating and Implementing a Strategic Enrollment Approach
*presented by Bob Noyed, APR, Vice President, CESO Communications*

Almost everything in a district or school revolves around student enrollment. Increasing or stable enrollment provides so many more opportunities than when enrollment is decreasing. And because families have more and more learning options to choose from, it is critical to take a more strategic approach to managing your district’s enrollment. In this session, you will learn five action steps to take right now to create a more strategic approach to enrollment to both retain current students and recruit new students.

PPT: We Need More Students
Video Link