Logo & Branding

(May 14, 2024) - We are pleased to announce and reveal the new logo and branding for the Minnesota Association of School Administrators! As we continue to evolve and grow, we recognize the importance of reflecting our organization's values and aspirations through our visual identity.

The new logo and branding have been designed to represent our commitment to Minnesota’s public education, professional learning, and our rich organizational history.

Alongside our new logo, you'll notice visual updates to our website, communications materials, and more, all aimed at providing you with an enhanced experience as a member of MASA.

We invite you to explore our refreshed branding and join us in celebrating this exciting milestone. Your support and involvement are what drive us forward, and we're grateful to have you as part of the MASA community.

Main Logo

^{The MASA logo may be used only with permission from the association.}

MASA Vision Statement

As advocates of a world-class education for Minnesota’s learners, MASA’s members serve as the leading voice for public education, shape and influence the State and National education agenda, and empower leaders through high-quality professional learning, services, and support.

Brand Elements

Blue and Green
Represents our state's water and land.

The Polaris | North Star
Signifies our unwavering commitment to guide the future of education, pays homage to MASA's prestigious Polaris Leadership Award, and serves as a constant reminder that our members are the “Leading Voice for Public Education.”

The Book
Symbolizes our dedication to fostering student knowledge and underscores our members' pursuit of professional learning.

MASA's Founding Year | 1907
A testament to our association's long-standing history of expertise, signifying a legacy built on a century-plus of dedication, resilience, and continuous improvement.

Inquires and files, contact:
Dave Christians
Communications and Marketing Manager
dave.christians@mnasa.org

DESIGN GUIDELINES & BRANDING KIT

The MASA logo may be used only with permission from the association.

view the branding kit here!

Design Guidelines

When placing a logo on a background, aim for a contrast ratio of 4.55 : 1 or higher to ensure readability. If the contrast is too low, adjust the background or choose a different one. We recommend lighter background colors.

If adjustments to the background colors are unavailable, the use of the logo with a solid while background is recommended.

Fonts

Colors

MASA LOGO HISTORY

1996-2024
Our Common Agenda: Children

The “Our Common Agenda” logo was established during the 1996-97 school year for the spring conference. It was so popular that it was approved by the MASA Board to be used for the main organizational logo. The “Our Common Agenda” logo was a mainstay at MASA for 28 years.